About Us
Key Flooring (Wholesale) was established in 1981 by Dennis and Sheila Carter. Having been in the trade for many years previous, Dennis decided to jump into the deep end and start his own business. It all began when Dennis started supplying the trade with paper underlay while Sheila looked after the finances. Dennis had a very strong background in adhesive sales and wanted to add this to his products on offer. With more products, they needed more space and in 1982 Dennis and Sheila moved Key Flooring to 53 Hornsby Square, the unit where the company still resides to this day.
As business began to flourish, so too did the growing products that Key Flooring (Wholesale) stocked and offered to the trade. By 1983, David had joined the company and with that, put the company into its 2nd generation of the family. It didn’t take too long, and the company had outgrown the unit and expanded into its 2nd unit. Not long after this, a 3rd unit was added. This further increased the company’s stock levels and products on offer to the trade.
Now well established among the trade as a reputable and reliable flooring wholesaler supplying the trade within Essex, East and North London, Key Flooring have possibly one of the largest selection of trims and tools in the South East. We pride ourselves on the level of customer service and technical knowledge that we can provide our customers with, and always endeavour to go the extra steps to help out even when we can’t directly.
With an aim to keep the company in the family and reach some very important and impressive milestones, Rhys joined the team in 2012 taking the business into its 3rd generation. Wanting to put his own stamp on the business, he began to technically advance the company to make it more efficient and streamlined, allowing Key Flooring to provide the customer with the best experience possible.
We are now looking to expand our customer base, increase our team so that we can fulfil all orders quickly in order to provide customers with the best experience, and improve our services so that we have the ability to serve the trade much further afield than we ever have done. All while keeping our services for you, THE TRADE! Being an independent wholesaler, we have the freedom and resources to provide a vast range of products from a large amount of manufacturers in ways that some chain or group wholesalers cannot. We hope you find what you need from our products, and if you don’t, please give us a call, or come and visit us in our trade counter.
